Advantages of English in business are immensely valuable since it’s the language that the whole world speaks at the moment. Therefore, any company that wants to be successful in its line of work has to have the necessary English skills. In this short presentation, the main topics are covered very briefly due to the time limitation of the event. Nevertheless, you’ll still learn information that is sufficient enough to aid you in your business life after watching it.

The topics which the presentation covers are as follows:

A Success Story: RAKUTEN

RAKUTEN, a big communications company from Japan, has successfully changed its official language from Japanese to English. Consequently, it was able to accomplish many major achievements. This is a prime example of what English can help companies achieve.

Acquire Talent from Abroad

Thanks to English, you can acquire talent from a very large pool, the whole world, when you’re employing someone to your firm. A company which uses English as its main language has the upper hand when it comes to hiring employees. Furthermore, the employees are more likely to be experts in their fields since they can also speak English which undoubtedly helps them obtain knowledge in a much efficient way.

Reach Out to the Rest of the World

English also helps you sell your products in other countries regardless of their native language. It’s incredibly easier to localize your products if you use English as your official language because there are more localization companies that work with English than any other language. Moreover, your company will be able to access new information that is revealed somewhere in the world before your competitors.

Stronger Economy

According to various studies, the English skills of a country affects its economy and quality of life. And, as we all know, better economy means more successful business. Also, as the quality of life increases so does the purchasing power of the society.

Role of the Linguist

As a linguist, there are many ways to help improve the proficiency level of English of the companies in your country. Teaching English by getting proper teaching education (CELTA, DELTA, etc.), language planning for companies, and researching the effects of English in business in your country are the most common ways that a linguist can do.

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